The Savvy Marketplace

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In this third and final article, I will discuss why listing your item of royal memorabilia on eBay or any other online auction site requires some careful thought.

The correct choice of category is vital. The greater the exposure to your ideal buyers, the more bids you will attract and the higher the price. It literally pays to do some research to make sure you choose the best categories.

On eBay.co.uk you will find an extensive ‘Royalty’ section located within the Collectibles category. This should be your first port of call. Other sections also used for royal items, again within the Collectibles section, are Decorative Items, Paper & Ephemera, Photographic Images, Autographs, and Ornaments / Plates.

The situation is a little different on eBay.com. There isn’t a ‘Royalty’ section as such but royal items are often found for sale in the following categories: Porcelain and Glass, Dolls and Bears, Stamps and Coins, Antiques and Art and finally Books, Comics and Magazines.

Also, within the ‘Royalty’ section on eBay.co.uk, there are various subsections devoted to a particular monarch. This is very useful as it enables you to target your potential buyers. At the time of writing, Elizabeth II, Princess Diana and George VI were the top three personages in terms of the number of active auctions. Obviously, this can vary at any one time.

If your item is in the low - medium value range then it’s better to list it in the ‘Royal’ section. However, if your item is expected to fetch £100 plus then it’s good advice to list in the relevant product category or sub-section, e.g. porcelain, glass or china. Limited edition items, especially with proof of authenticity, always fetch higher bids outside the ‘Royalty’ section.

Here are some useful tips to consider when creating your listing. They should help you get the very best prices for your items.

The first essential for anything you are selling is a lively, well-written listing with at least two photographs. This should always attract a fair share of buyer attention and, hopefully, higher bids.

But I also mention below some specific information you should always provide when dealing in royal memorabilia:

1. Clearly state the name of the royal associated with your item, e.g. Queen Victoria, Princess Diana etc.

2. State exactly what you are selling. Sounds obvious but you’d be surprised how vague some sellers can be. Also, if your item was originally made as a purely collector’s piece, as opposed to functional use, then mention this fact. You’re likely to get higher bids.

3. Is there a date associated with your item? If so, make sure you mention it.

4. Describe its condition as accurately as you can. Honesty is always the best policy.

5. And finally, if you can offer evidence of authenticity then do so. This will only serve to enhance the value of your item.

Also bear in mind that most serious collectors tend to buy by periods, specific royals or dynasties.

So, when beginning your listing, it is good advice to use keywords that focus on the specific royal rather than the item type. For example, “Queen Elizabeth Coronation Mug, 1953″ is likely to attract greater interest than “Mug Commemorating the Coronation 1953.”

Another way to maximise your profits is to buy in one country and then sell in another. Buyers in the US will pay more for British royal memorabilia. And if you have an item related to a specific country, Spain for example, then list it for potential Spanish buyers if possible. You should get a better result.

If you deal in fairly low value items, e.g. stamps, coins, royal photographs, then acquire several and sell them as sets. You’ll earn more money this way.

If you’re a fanatic about collecting royal memorabilia then you’re more likely to have a sense of what items just might appreciate in the future. If you’re gifted in this way then follow your hunches and buy now while prices are low in the hope of making a future profit.

Finally, here are several websites that could be useful.

www.royalty.nu
A place to visit for general information regarding the world’s royal dynasties. You’ll also find details of some of the commemorative items that have been produced over the decades.

www.royalarchive.com
This is a collection of news reports about the royals. Some other useful information too.

www.royal.gov.uk
This is the official site for the British monarchy.

Royal memorabilia is a fascinating niche interest. It not only improves your sense of history but you can also discover some unique and beautiful objects.

Good hunting!

After 30 years of business experience, online auctions and information marketing have now become my passion. I’m still learning and I’m happy to help others if I can.

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So you’ve decided that you want to get started as a seller on eBay. There are a few things that you really need to know before you go and throw yourself in at the deep end.

What to Sell.

First off, you need to know what it is you’re going to sell: what’s your speciality? You’ll do far better on eBay if you become a great source for certain kind of products, as people who are interested in those products will come back to you again and again. You won’t get any loyalty or real reputation if you just sell rubbish at random.

When you think about what to sell, there are a few things to consider. The most important of these is to always sell what you know. If you try to sell something that you just don’t know anything about then you’ll never write a good description and sell it for a good price.

You might think you’re not especially interested in anything, but if you think about what kind of things you usually buy and which websites you go to most often, I’m sure you’ll discover some kind of interest. If all else fails mention it to your friends and family: they’ll almost certainly say “Oh, well why don’t you sell…”, and you’ll slap your forehead.

Out of the things you know enough about, you should then consider which things you could actually get for a good enough price to resell, and how suitable they would be for posting. If you can think of something of that you’re knowledgeable about and it’s small and light enough for postage to be relatively cheap, then that’s great!

Don’t worry if you think the thing you’re selling is too obscure - it isn’t. There’s a market for almost everything on eBay, even things that wouldn’t sell once in a year if you stocked them in a shop. You’ll probably do even better if you fill a niche than if you sell something common.

Tax and Legal Matters.

If you earn enough money, you should be aware that you’re going to have to start paying tax - this won’t be done for you. If you decide to sell on eBay on a full-time basis, you should probably register as a business.

Prepare Yourself.

There are going to be ups and downs when you sell on eBay. Don’t pack it in if something goes a little wrong in your first few sales: the sellers who are successful on eBay are the ones who enjoy it, and stick at it whatever happens.

Anyone can sell on eBay, if they believe in themselves - and if you do decide it’s not for you, then the start-up costs are so low that you won’t really have lost anything.

If you’re ready to start selling, then the next thing you need to know is the different auction types, so you can decide which ones you will use to sell your items. Our next email will give you a guide.

Kirsten Hawkins is an Ebay and internet auction enthusiast from Nashville, TN. Visit www.auctionseller411.com/ for more great tips on how to make the most from Ebay and other online auctions.

Before you start bidding, become familiar with the auction site where you want to bid. There are many auction sites and none of them are the same. Auction sites have different rules and to avoid problems, become familiar with the each site’s rules. It can save you from headaches, frustration, and problems later. Make sure you get informed; it’s worth the time and effort.

Find out what kind of protection you have as a buyer. Each site is different and many sites offer guarantees and protection.. If you are not sure of your protection and rights as a buyer, then send an email and ask.

You should always know what it is that you are bidding on. Look at the pictures, read the descriptions carefully. If you still don’t understand and are still unsure about what is being offered. Then it may be better to look at another item. If the item has no picture listed, it’s better to keep looking and find something else. Always read the fine print, look for words such as off-brand, close out, discontinued, refurbished. Sometimes this information is not even on the auction site. It will sometimes first appear on the sellers online store. If you don’t take time to READ, you may order, or bid, on something that you really didn’t want to buy in the first place. That’s why you need to be sure you know what is being auctioned and not just “pretty sure” you know. All sales are final. When the auction is over, it’s too late to start asking questions.

Find out what you can about the seller. Know the person that you are dealing with. Get at least an email address , telephone number, address and full name. Call the number to see if it is correct especially if the item you want to bid on is more than $20. If the web auction offers a rating service, you can always check their history,. If the seller has a good rating, your chances are much better that they can be trusted. Look at other items they are selling. If the seller has an online shop, take a look around at the shop. How long have they been a member of the auction site? How many items have they sold? How good is their feedback?

Here are a couple more short tips: Does the item have a guarantee? Who pays for shipping? Would you get your money back, or only credit to buy something else for them? Do they use known payment companies? Also find out how soon you will receive your purchase.

One thing you need to remember is, “If it sounds to good to be true, it probably is.” Don’t believe every thing you find on the internet, much of it is as crooked as a dog’s back leg. Take time to get informed and you’ll be glad you did. Better to be safe than sorry. There are lots of great deals to be found on internet auctions but you should always remember that you have never personally met the seller you are dealing with. Learn to ask questions and stay informed . It will help make your auction bidding an exciting experience.

Michael Russell Your Independent guide to Online Auctions