White labels are used by some websites to facilitate a successful brand for offering its services

The name (white label products/services) has come from their packaging image. This packaging allows marketers to give their own trade dress to the products. The origin dates back to vinyl records. At that time, DJs used to take out the label from a known record, concealing the actual source of that record from other DJs. In this way, they would create white label record.

In general, white label production is for generic electronics manufactured at a large scale, such as television sets and DVD players. There are companies that also own a sub-brand for their products, which represent the brands used solely by those companies. For example, Brand-D may sell the same DVD player model-D which brand-E sells as a model-D.

Moreover, certain websites adopt white-label software for facilitating a popular brand to provide a service, that too without investing in developing infrastructure and technology itself. To list a few examples, Amazon.co.uk ran Waterstones website until recently, while LoveFilm runs Tescos DVD Rental services. A majority of store brand or supermarket private brand products are offered by companies which change only the labels of the products and then sell them to various supermarkets. Besides, there are some manufacturers who develop generic brand labels of low cost bearing merely the products name (Cola).

Credit-card operations are occasionally outsourced by smaller banks to larger banks. Cards are issued and processed by larger banks in the form of white label cards, usually for a fee. This, in turn, enables smaller banks to brand credit-cards as their own without any need to make any considerable infrastructure investment, which would otherwise lead to excessive overhead.

This type of marketing is similar to an auction. Assorted items are featured on your web site in return, you receive a cut from each purchase. There’s much less work, fewer operating costs, it sells twenty-four hours a day, and what is even better, it is comparatively easy to master. The very first step you need to take is to make a choice as to what items or niche market you’d like to work in. A way of going about this is, you need to find out what solutions to a given problem a specific group of people are expecting, and then which solutions will help them. A good way of doing this task is finding unique sets of extremely targeted longtail keywords or phrases; in general customers search for these less, yet they will convert far more. If you need to find these lucrative words or phrases, use applications like Micro Niche Finder. Info gathered from Micro Niche Finder or other computer programs or computer software gives you related keywords and phrases in an extensive list allowing you to get a good ranking in the search engines and bring in loads of traffic.

Micro Niche Finder will also let you know how many searches each one gets, exactly how many different web sites who exploit them, and how strong that competitor is. Finally, Micro Niche Finder information should help you find associated domains, subject matter for your web site, and also draw your attention to the best sales opportunities.

Putting together a website is the next step; however you will obviously need to do more than that. Search engine optimization is absolutely essential. Here SEO Elite information and alternative applications comes in. This application automatically analyzes the internet sites of the competition and helps you by stating exactly what you should do in order to achieve top spot in the search engine listings. In SEO Elite the info provided by the computer software advises you on links, what words and phrases to concentrate on, and a list of article submission websites for reference. Succinctly, SEO Elite information is the same sort of data that an SEO specialist may offer.

Once you settle on your niche, design your product advertisements, and your internet site is finished, it’s time to get your web site up in the search results. You will pick up a regular pay check and you’ll question why you ever doubted that affiliate marketing could be a success for you!

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In essence affliliate marketing is akin to an auction web site. Merchandise is promoted on your site and for your work, every last sale pulls in money. There’s much less work, very few overheads, it works twenty-four hours a day, and it’s easy to learn. Firstly, you have to determine what items or niche market you wish to work in. A method of going about this is, discover solutions to issues a certain market segment is going through, and then discover a way to resolve those issues. A good method of achieving this is to look for unique extremely targeted longtail keywords or phrases; there are less internet searches for these in general, yet they convert far more into sales. To discover these profitable words or phrases, it is recommended that you use Micro Niche Finder. Data collected by this computer program or other programs or services will give you related words and phrases in an extensive list format which you should focus on in order to gain top ranking on the internet search engines.

Micro Niche Finder data will in addition tell you how many searches each one gets, exactly how many different internet sites who use them, even competitor details. Finally, the information generated can identify related domains, content for your site, and also draw attention to desirable goods to market.

Next you need to build a internet site; but there are still essential things to do. Having the top placing on internet based search engines needs the optimization of your web site. Here SEO Elite information comes in. Competing sites are analyzed by SEO Elite information which then provides advice on improving search results. With applications such as SEO Elite, data created by the software package advises you on links, the most profitable keywords, and details on where to upload articles. In Brief, SEO Elite information is the same sort of data you may get from a skilled SEO professional. Once you have decided on your target market sector, set up some product promotion, and your web site is finished, then all you need to do is decidedly improve your search engine rankings. You’ll collect steady payments and you will wonder why you always struggled to make money!

Wouldn’t it be just fantastic if in the first quarter of this year you acquired a new sales force for your business? Now I’m not just talking about 1 or 2 new people, I’m talking about hundreds or even thousands of new sales people all out there in the market place spreading the word and selling you and your business. Mobilising an entire army of raving fans all bought into you and your business and the difference you make in the market place.

What impact would this new sales force have on the growth of your business? Could this be the break through your looking for in to order hit double or even triple digit growth this year?

A pipe dream or a reality?

Well actually it could be a reality - I’ve seen it done many times with our Clients; let me tell you how?

Firstly it requires you to take a leap of faith for a moment and think differently about your business. You’ve spent a great deal of time, effort and money in attracting and building the loyalty from your existing customers and clients - True?

Those customers and clients have bought you - they’ve bought your business brand and as long as you’re delivering on the promise and engaging in the appropriate retention strategies then they’ll remain loyal to you forever! (We’ll talk about retention strategies in a future issue of the Business Accelerator Ezine coming soon).

These loyal clients are the ‘ideal profile’ of client for your business. They;

STAY! SAY! And PAY!

- Stay for as long as possible

- Say great things about you

- Pay on time…every time!

Now it’s the “SAY great things” part that I want to talk with you about today. Because in saying great things about you - you can create a torrent of referrals through the front door of your business!

By just being pro active v re active, by thinking about this strategy from a different prospective you can turn your clients into your Silent Sales Force!

Think about it for a moment; there already bought into you and your business, there passionate about what you do and how you do it, there loyal, talk about you and your business with enthusiasm, understand your products & services probably better than some of your own people because they are actually using them! WOW aren’t these the traits you’d look for in recruiting a new sales person. And perhaps the sting in the tail;

As they are your ‘ideal profile’ of client who do they shake and move with both professionally and personally? Yes - other like minded individuals similar to them, and most importantly for you similar to the profile of clients you want to attract to your business and… FAST!

Now I’m not just talking about referral capture here on an adhoc basis - I’m talking about a Systematised Referral Process where you go back to the well on a regular basis and have a structured process.

Let’s look at the numbers for a moment by taking a generic model; our ABC Limited or as I prefer to say ‘UnLimited’ - the only limiting factor being our mindset about what we can and cant achieve in our businesses.

Imagine in our ABC business we have 500 Customers. Taking the 80/20 rule - the top 20% are the ‘ideal profile’ of client. So we focus on the top 100 Clients as our Silent Sales force.

On average we pick up just one referral from each of those clients (I say on average as I have a number of thoughts on the number of referrals we should ask for; a discussion for another day) that would now give us 100 prospects.

Now I don’t know what your conversion rates are in your business at the moment. What I do know however, and I’m sure you’d agree is that referral business converts at a higher rate than any other form of lead generation activity.

So - in this example I’m going to work on a conversion of 1:10 (I’d probably expect it to be more like 1:5) this would equate to 10 new clients from your new sales force.

Now - if we systematised the process and went back to the well on a quarterly basis this would generate 400 new prospects; at our conversion rate of only 1: 10 = 40 new clients per year!!!! How much would this be worth to your business?

I’m sure you could run your real numbers in terms of number of customers and conversion rates through the formula I’ve used above, and calculate precisely what impact this strategy would have on the growth of your business?

So there you have it! How to create a torrent of Low Cost/ No Cost Leads through the front door of your business and turn your key clients and customers into your Silent Sales Force!

Written by Royston Guest, Sales & Marketing Director Pti International. Please visit http://www.http://www.pti-worldwide.com

Royston Guest is Sales and Marketing Director of Pti International. For more information please visit http://www.pti-worldwide.com/?p=Conference+Speaking